Case Study

National Diabetes Prevention Programme

Service Area
Change Capability
Weight Watchers
Clarity supported WW in the further development of their diabetes prevention programme to align with NHS expectations, language and ways of working.


WW appointed Clarity to support them in further development of their diabetes prevention programme to align with NHS expectations, language and ways of working.


A highly experienced team worked together to focus on areas of the proposal which needed development to further align to the NHS model, including a tailored service user engagement strategy, clearer articulation of activities to support seldom heard and BAME communities, financial modelling, development of an advisory board and activities to raise the profile of WW as a partner in behaviour change for sustainable outcomes.


WW has a high-quality, evidence-based, successful programme - how could this be better integrated with the NHS for maximum service user outcomes?


High-quality team providing strategic, financial, bid development, communications and operational support:

  • Large NHS framework proposal development
  • Financial modelling
  • Award entry writing
  • Strategic communications and engagement
  • Working as a team to a tight deadline



Clarity helped to steer, inform and progress our strategy to win new and different business for the organisation within the healthcare space.

Liane is an absolute professional, with the ability to pay attention to the tiniest of details (that make a difference) whilst having the bigger picture under control. She is a pleasure to learn from and work with and I always valued her considered and thoughtful input. Liane has a huge wealth of knowledge and experience that we appreciated tapping into during this project.

Zoe Griffiths
Global Director of Nutrition, WW

Clarity has supported WW in its successful application to become an approved provider of Diabetes Prevention Services to NHSE. Clarity also supported (and continues to support) WW with the first wave of 20 mini tenders resulting in WW being awarded 5 out of 20 contracts and coming second in a further 5.

The specialist knowledge has not only supported these bids but has also supported in the initial phase post-award especially in support at NHSE deep dive events where we were strongly challenged on our approach. The Clarity team but especially Liane have worked tirelessly and collaboratively to ensure we were able to respond to all challenges and elevate our position further.

Josephine Measures
Senior Health Solutions Manager, WW

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