Privacy Notice

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This privacy notice, together with our terms and conditions, UKGDPR, and Website Privacy policies, will explain why and how we use your personal information. To ensure you remain informed and in control of your information.

Date Privacy Notice Completed: 16/03/22.

Who are we?

Clarity Consulting Associates Ltd is a UK-based health and care consultancy working in partnership with health and care organisations, local government, private and charitable sector organisations. We use a Population Health Management approach to deliver change for patients, and value for money for payers.

Controller of personal information

Clarity Consulting Associates Ltd is registered as a data controller with the Information Commissioner’s Office (ICO) under the Data Protection Act 1998 and Data Protection Regulations 2018, our registration number is: ZA303340.

Within the context of this privacy notice, ‘we’, ‘us’, ‘our’ or ‘Clarity’ refers to Clarity Consulting Associates Ltd.

Contact Details

Should you have any queries as to how we process and store your data, or you would like to raise a complaint you can contact us in writing or by email at the addresses below:  

Registered address: Clarity Consulting Associates Ltd, 86-90 Paul Street, London EC2A 4NE, United Kingdom.


What information do we collect?

We currently collect and process the following information:

  • Information about your computer and about your visits to and use of our website (including your IP address, geographical location, demographics, browser type and version, operating system, referral source, length of visit, page views, and website behaviours).
  • Information that you provide to us when you interact with our website (including your email address, name, company, and telephone number).
  • Employee & Associate Information such as the information required to process payroll, make statutory returns (e.g., to HMRC), ensure accessibility/dietary needs are met, and for emergency and personal communication.
  • Client Information such as contact details.
  • Supplier Information such as contact details.
  • Information on members of the public such as contact information available in the public domain for experts in health and care, journalists, and other stakeholders in our wider environment, and contact details of members of the public who sign up to our newsletters or other publications, events, and networks.
  • Any other personal information that you choose to send to us, for example, name and contact details.

Why do we collect your personal information?

We collect your information to improve the way we communicate with you and how you interact with our website. We may use your personal information to:

  • Send you non-marketing commercial communications.
  • Send you email notifications that you have specifically requested.
  • Send you our email newsletter (you can inform us at any time if you no longer want to receive our newsletter).
  • Send you marketing communications relating to our business that we think may be of interest to you, by post, email, or phone (you can inform us at any time if you do not want to receive our communications).
  • Deal with enquiries and complaints made by or about you relating to our website.
  • Keep our website secure and prevent fraud.

Under UKGDPR the lawful bases we rely on for processing this information are:

  • Your consent- You can remove consent at any time by contacting us in writing or by email at the addresses in the Contact Details section.
  • We have contractual obligations.
  • We have legal obligations.
  • We have employment obligations.
  • We have a vital interest.
  • We have a legitimate interest.

How do we collect your personal information?

When you give your personal information to us directly:

You may give us your information to sign up for one of our events, request a service from us, apply for a job, and when you interact with our website.

When your personal information is available in the public domain:

We may combine the information you provide to us with information available from external sources to gain better insight for our clients.

When you interact with our website:

Like most websites we use ‘cookies’- cookies help the website remember information about your visit. This makes it easier to visit our website again and improves the way you use it. Cookies are text files placed on your computer to collect standard internet log information and visitor behaviour information. When you visit our website, we may collect information from you automatically through these cookies, if you agree. More information is available in our Website Privacy Policy.

How do we store your personal data?

All data that we are in possession of is kept in encrypted storage with access controls in the UK. Our cloud storage is operated by Microsoft from servers based in the UK.

Our website ( is hosted by WebFlow on servers across the United States, EU, and Israel, which is considered by the European Commission to be offering an adequate level of protection for the personal information of EU Member State residents. The website provider has its own UK GDPR Policy and rules and as such is subject to the same controls as Clarity.

How long do we store your data?

The length of time we store your data depends on what that data is related to. Any data relating to:

  • Recruitment information – 6 years post-employment, 1 year for any unsuccessful applicants.
  • Payroll information – 6 years post-employment with the exception of pension information which is 75 years post-employment.
  • Contractual information – 6 years post-employment.
  • Information gathered by our website ( when clients opt-in to mailing lists and direct marketing. This information is retained until twelve months beyond the end of the customer relationship.
  • Any information gathered by the cookies embedded on our website varies between the time spent on our website up to 2 years. Please see our Website Privacy Policy for more details.
  • Intellectual property developed during client engagements is retained and products are returned to the client at the end of any given customer relationship. Copies of products and drafts are retained in secure storage by Clarity for a minimum of 12 months beyond the end of the customer relationship unless otherwise agreed with the client.

When personal data is deleted, it is done in a manner that ensures the data is irrecoverable.

Your data protection rights

Under data protection law Clarity would like to make sure you are fully aware of all your data protection rights. Every user is entitled to the following:

  • The right to be informed- You have the right to be informed about the collection and use of your personal data.
  • The right of access- You have the right to ask us for copies of your personal information.
  • The right to rectification- You have the right to ask us to rectify personal information you think is inaccurate. You also have the right to ask us to complete information you think is incomplete.
  • The right to erasure- You have the right to ask us to erase your personal information in certain circumstances.
  • The right to restrict processing- You have the right to ask us to restrict the processing of your personal information in certain circumstances.
  • The right to data portability- You have the right to ask that we transfer the personal information you gave us to another organisation, or to you in certain circumstances.
  • The right to object to processing- You have the right to object to the processing of your personal information in certain circumstances.
  • The right not to be subject to automated decision-making, including profiling.

You are not required to pay any charge for exercising your rights. Clarity will respond to your request within one month of receiving the request. You can contact us using the details in the contact us section.

How to complain

If you have any concerns about our use of your personal information, you can make a complaint to us at or in writing to Clarity Consulting Associates Ltd, 86-90 Paul Street, London EC2A 4NE, United Kingdom​.

You can also complain to the ICO if you are unhappy with how we have used your data.

The ICO’s address:          

Information Commissioner’s Office

Wycliffe House

Water Lane




Helpline number: 0303 123 1113

ICO website:

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